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3, while the newcomer social networking app LiveIn, popular among teens, is now sitting higher than Facebook and Snapchat at No. Meanwhile, DIRECTV’s recent consolidation of its apps has driven it to No. today, for instance - the company gave teens free gym passes for the summer. This might explain why Planet Fitness is No. Still, this sort of tweaking could help to highlight a variety of apps that are benefitting from marketing, promotions, and other trends. This could be a test or a more permanent change meant to give smaller apps a chance to stand out and be discovered amid the tech giants, but more time will be needed to conduct that analysis. In addition, there have been some hints that Apple may have been adjusting its algorithms even more in recent weeks, as bigger apps like Facebook, Netflix, Snapchat and others have taken ranking hits since around mid-April, Apptopia told us last month, when we inquired how relative unknown apps had been finding their way to the Top 10. While the data here is worth investigating, this analysis doesn’t take into account the other factors apps and games require to climb the charts, so it’s not a complete picture of how or why apps can climb to the top of the app stores. at 108,000 (China) versus 52,000 (U.S.)īut on Android, it’s India that is the most difficult market to top, requiring 292,000 daily downloads to reach the Top 10 in the free charts for non-game apps. Here, it found that it’s much tougher for non-game apps in China to reach the Top 10 - requiring more than twice the number of daily downloads as in the U.S. market, Sensor Tower did examine how the U.S.’s Top 10 compared to other countries. While much of the new report is focused on the U.S. And Android games needed just 16,000 daily installs, down 52% from 33,000 in 2019. So far in 2022, iPhone games have needed 26,000 daily downloads to reach the Top 10, down 40% from 43,000 in 2019. The report also notes that, historically, it’s taken fewer installs for games to get into the Top 10. These figures are down from 2019 levels, dropping by 46% and 68%, respectively. 1 while Android games need 37,000 installs. When looking at mobile games, Sensor Tower found iPhone games now require a median of 93,000 downloads to hit No. It’s worth pointing out that these trends only hold true for mobile apps, not mobile games.
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